Lloyd Banks, CEO & Principal, Banks & Company
Lloyd Banks is the founder of Banks & Company, formerly known as LB3 Management. To compete globally in the management consultancy industry, a decision was made to change the name to reflect a broader focus on Management, Strategy, and Innovation. Banks currently leads the strategic direction for the firm, oversees operations to include other market opportunities and talent development, client relations and finances.
Banks is the former manager of community and civic affairs for Blue Cross Blue Shield of Michigan responsible for leading the community involvement function and strategy to advance the company’s commitment to Michigan communities while influencing consumers and groups in the marketplace. He led cross-functional teams statewide to drive a multi-cultural business market segmentation strategy across the state, developed goals and objectives and work plans, and created sub-groups that would have a return on investment to the company’s bottom line.
In addition, he worked with diverse communities and created a positive experience in the marketplace through sponsorship and advertising opportunities to convey appropriate messages to each group. Under his leadership he penetrated the following markets – Arab and Chaldean, African American, Hispanic and Asian.
Ultimately, he enhanced the company’s reputation and relationship with key external stakeholders to lead and manage the company’s corporate community involvement initiatives including strategic partnerships, volunteerism, corporate giving, outreach programs and local promotions, and government relations.
Banks is also dedicated to working in the community, he has led several successful fund development campaigns raising millions of dollars in the span of 10 years. Banks is the recipient of many professional and civic awards including Who’s Who in Black Detroit 4th Edition and Michigan Chronicle’s 2009 Men of Excellence recipient. Banks serves on the following boards and hold memberships with:
Rhonda Walker Foundation – Board Member and Fund Development Co-Chair Southern Oakland County NAACP Branch – Past First Vice President U.S. Army Grassroots Advisory Board – Member WOTHA Housing & Development Corporation – Vice Chair 100 Black Men of Greater Detroit – Member Alpha Phi Alpha Fraternity, Inc. – Member Gamma Lambda Community Development Corporation – Vice Chair
In addition to his career, Banks is most proud of his faith in God. The eldest of eight children, he credits his close-knit family with much of his success. Besides his mother, he is particularly grateful for his grandfather’s influence, who not only was his pastor, but his spiritual guide.
Banks holds a Bachelor of Science degree in Administration from Central Michigan University and is currently pursuing a Master of Science Degree in Administration. In Banks’ spare time, he enjoys exercise, reading, playing golf and speaking to young people. And soon Banks will add author to his resume as he completes his first book to be released by spring 2018. Banks is married to Dr. Jennifer Banks and they reside in West Bloomfield, Michigan.
“I am honored to work with so many busy professionals that truly care about the plight of teenage girls in Detroit and that commitment is demonstrated on a regular basis as evidenced by the success of our efforts. The energy and dedication from our president and founder is unwavering and that’s why I remain committed and continue to serve.”